Some of us know from an early age where our passions lie and what our “why” in life is. Others spend a lifetime trying to figure it out. Your “why” is your purpose. It’s the passion, cause, and beliefs that drive each one of us. It is what makes you…

It’s increasingly common for organizations to leverage cross-functional teams for increased business performance as consumer demand for personalized, high-touch experiences continues to grow. The days of the corporate hierarchy are dead. Organizations are solving complex business challenges through relationships and cross-functional teams. “Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.” -Amy Poehler

A brand ambassador program shouldn’t be limited to social media. Some of the best brand ambassador programs I’ve seen are built from the inside out. I’ve always been a firm believer that if your employees and board members have a hard time articulating your brand consistently, chances are, your audience…

Have you ever thought about what’s involved in starting a nonprofit? While it’s similar to starting any business, the most significant difference is that a nonprofit provides liability protections and tax advantages that a for-profit company doesn’t, such as: Limited liability protection: This separates your assets from company liabilities. You…

Over the years, I’ve coached several women who struggled with their communication styles. During a recent coaching session, “Maria” said, “I don’t understand it, my team respects other speakers, but I feel unheard and dismissed when it’s my turn to present. …

It’s not uncommon for me to meet small business owners and entrepreneurs who are ambivalent about branding. But, I’m here to tell you that even in a startup or small business, your brand is your most valuable business asset. …

I have yet to meet someone who doesn’t love a good story. My fondest stories as a child were those I listened to as I sat on my great-grandfather’s lap. My great-grandfather shared stories of his life, the old country, ancestors I never met, and history I will never experience…

It seems like yesterday we saw drastic disruptions in marketing due to COVID-19. The pandemic changed the way we worked, forged new habits, and pushed digital to the forefront, shaping consumer behavior for years to come. Significant trends that will impact marketing in 2022–2024 include: Virtual events Gone are the enormous in-person…

Brand architecture is the structure that defines the breadth and depth of your brand by providing clarity around the organization of your offerings and how consumers understand them. It shows us how the parts of a whole are organized, related, and communicated. A company’s brand architecture specifies which names, logos…